To ignite sales and elevate brand awareness for Hitachi Vantara, The Grace Team orchestrated a unique campaign in collaboration with Hitachi stakeholders and AKME Films. This involved producing a cinema-quality film that premiered in 17 cities around the globe in key Hitachi markets. GMA's expertise in events and market knowledge came into play by tailoring the cinematic experience to resonate with diverse audiences in each city. This multi-city approach fostered deeper connections with stakeholders, garnered media coverage, and delivered cost-effective activation across key markets, proving to be a more impactful strategy than a single, large-scale event.